Accounting for competitive marketing - an investigation into the practical acceptance of the techinques encompassed by the theoretical conventional wisdom of the marketing-finance literature
- Författare
- J. Ratnatunga
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Chartered Institute of Management Accountants | 1988 | Storbritannien, London | ix, 193 sidor. | 0-948036-42-7 |