Advertising in America - the consumer view : a report and interpretation of the American association of advertising agencies
- Författare
- Raymond A. Bauer
- (R.A. Bauer, S.A. Greyser in collab. with D.L. Kanter and W.M. Weilbacher.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Harvard University. Graduate School of Business Administration | 1968 | USA, Boston | 473 sidor. ill. |