Advertising measurement and decision making
- Författare
- Homer M. Dalbey
- (Homer M. Dalbey, Irwin Gross and Yoram Wind edited and directed by Patrick J. Robinson.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Allyn & Bacon for the Marketing Science Institute | 1968 | USA, Boston | xx, 103 sidor. |