Brand relations management - bridging the gap between brand promise and brand delivery
Are you interested in strategy and marketing? This book is an excellent source for educating yourself or others in the area.
- Författare
- Tony Apéria
- (Tony Apéria, Rolf Back.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Liber, Copenhagen Business School Press, Abstrakt, Daleke grafiska | 2004 | Sverige, Stockholm, Copenhagen, Oslo, Malmö | 373 sidor. ill. 25 cm |