Consumer behavior - building marketing strategy
- Författare
- David L. Mothersbaugh
- (David L. Mothersbaugh (University of Alabama), Susan Bardi Kleiser (University of Notre Dame), Del. I. Hawkins (University of Oregon) contributing authors: Margaret Kleiser Polk (Southern Illinois University, Edwardsville), Carolyn (Casey) Findley Watson (Indiana University Southeast).)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| McGraw-Hill | 2024 | New York, New York, NY u.a. | xxiii, 824 sidor illustrationer | 978-1-266-11476-2 |
| McGraw-Hill Irwin | c2013 | USA, New York, NY | xxvii, 772 sidor. illl. 1 CD-ROM | 978-0-07-131512-8, 978-0-07-131817-4 |
| McGraw-Hill/Irwin | cop. 2010 dvs. 2009 | USA, Boston | xxii, 778 sidor. : ill. + 1 CD-ROM | 978-0-07-128841-5, 978-0-07-017100-8 |
| McGraw-Hill/Irwin | c2007 | Massachusetts, Boston | xxiv, 790 sidor. : col. ill. 27 cm. + 1 CD-ROM (4 3/4 in.) | 978-0-07-310137-8, 978-0-07-326154-6, 978-0-07-110668-9, 978-0-07-110915-4 |