Developing marketing strategy from customer portfolio - a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty
- Författare
- Christer Ekelund
- (Christer Ekelund.)
- Språk
- Engelska
Förlag | År | Ort | Om boken | ISBN |
---|---|---|---|---|
Copenhagen business school | 1999 | Danmark, København | 13 sidor. |