Digitalization and new buyer behavior is changing B2B relationship marketing - a case study on the effects on sales and marketing in Company X
- Författare
- Tobias Olsson
- (Authors: Tobias Olsson and Emil Uhlin)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Lund University | 2015 | Sverige, Lund | xvi, 248 sidor. : ill. |