Emotions, advertising and consumer choice
Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments on basic emotional processes in the brain and their role in controlling human behaviour.
- Författare
- Flemming Hansen
- (Flemming Hansen & Sverre Riis Christensen with research assistance by Steen Lundsteen.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Copenhagen Business School Press | 2007 | Danmark, Frederiksberg | 462 sidor. ill. | 978-91-47-08765-5, 978-82-15-01184-4, 978-87-630-0198-4 |
| Copenhagen Business School Press | 2007 | Utgivningsland okänt / Ej specificerat |