English for sale - a study of the language of advertising

English for Sale, a linguistic study of advertising in English, is based on a large number of advertisements, most of which have been collected in the 1990s. The book has two main aims. One is to examine the various manifestations of advertising, what forms it takes and, more particularly, to consider its status as a genre. Here the conclusion is that the language of advertising is rarely a monolithic genre but that it often appropriates other genres (imitating telegrammes, diaries, conversation, etc.Läs mer om boken på studentlitteratur.se