Handbook of marketing scales electronic resource - multi-item measures for marketing and consumer behavior research
- Författare
- (Edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.)
- Genre
- Bibliografi
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| SAGE | c2011 | Kalifornien, Thousand Oaks, Calif | 978-1-4129-9676-1 | |
| SAGE | cop. 2011 | USA, Thousand Oaks, Calif | xiv, 603 sidor. 29 cm. | 978-1-4129-8018-0 |
| Sage | cop. 1999 | Storbritannien, Thousand Oaks, Calif, London | xiv, 537 sidor. 29 cm | |
| SAGE | cop. 1999 | Kalifornien, Thousand Oaks, Calif, London | 1 online resource (xiv, 537 sidor.) | 978-1-4522-2492-3 |
| Sage in cooperation with the Association for Consumer Research | cop. 1993 | USA, Newbury Park, Calif | xii, 354 sidor. |