Key marketing skills - strategies, tools, and techniques for marketing success

A complete action kit for turning marketing strategy into marketing reality. Not just another "introduction to marketing", Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step-by-step through the entire marketing planning process, Peter Cheverton shows you how to:- conduct a market audit;- build your marketing strategy;- prepare a robust marketing plan;- develop a unique value proposition;- build alignment througout the supply chain;- implement your plan through the marketing mix.Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models.Läs mer om boken på studentlitteratur.se

Författare
Peter Cheverton
(Peter Cheverton foreword by Malcolm McDonald.)
Genre
Electronic books.
Språk
Engelska
Förlag År Ort Om boken ISBN
Kogan Page 2004 England, London, Sterling, VA xiii, 383 sidor. ill. 25 cm. 978-0-7494-4715-1
Kogan Page 2004 Storbritannien, London xiii, 383 sidor. ill. 25 cm 1 CD-ROM 978-0-7494-4298-9