Key marketing skills - strategies, tools, and techniques for marketing success
A complete action kit for turning marketing strategy into marketing reality. Not just another "introduction to marketing", Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step-by-step through the entire marketing planning process, Peter Cheverton shows you how to:- conduct a market audit;- build your marketing strategy;- prepare a robust marketing plan;- develop a unique value proposition;- build alignment througout the supply chain;- implement your plan through the marketing mix.Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models.Läs mer om boken på studentlitteratur.se
- Författare
- Peter Cheverton
- (Peter Cheverton foreword by Malcolm McDonald.)
- Genre
- Electronic books.
- Språk
- Engelska


Förlag | År | Ort | Om boken | ISBN |
---|---|---|---|---|
Kogan Page | 2004 | England, London, Sterling, VA | xiii, 383 sidor. ill. 25 cm. | 978-0-7494-4715-1 |
Kogan Page | 2004 | Storbritannien, London | xiii, 383 sidor. ill. 25 cm 1 CD-ROM | 978-0-7494-4298-9 |