Managing customers as investments - the strategic value of customers in the long run
- Författare
- Sunil Gupta
- (Sunil Gupta, Donald R. Lehmann)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wharton School Publishing | 2005 | USA, Upper Saddle River, N.J | xvii, 205 sidor. | 0-13-142895-0 |
| Pearson Education | 2005 | New Jersey, Upper Saddle River, NJ | xvii, 205 pages illustrations 24 cm | 978-0-13-216161-9 |
| Wharton School Publishing | Utgivningsland okänt / Ej specificerat |