Marketing accountability for marketing and non-marketing outcomes
- Författare
- (Edited by V. Kumar (Indian School of Business, India), David W. Stewart (Loyola Marymount University, USA), Naresh K. Malhotra (Georgia Institute of Technology, USA).)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Emerald Publishing Limited | 2021 | England, Bingley, U.K | 1 online resource (412 pages). | 978-1-83867-565-3 |
| Emerald Publishing Limited | Utgivningsland okänt / Ej specificerat |