Marketing accountability for marketing and non-marketing outcomes

Författare
(Edited by V. Kumar (Indian School of Business, India), David W. Stewart (Loyola Marymount University, USA), Naresh K. Malhotra (Georgia Institute of Technology, USA).)
Språk
Engelska
Förlag År Ort Om boken ISBN
Emerald Publishing Limited 2021 England, Bingley, U.K 1 online resource (412 pages). 978-1-83867-565-3
Pearson 2020 England, Harlow xvii, 951 pages illustrations 978-1-292-30872-2
Pearson 2019 New York, New York, NY xxvi, 856 pages 29 cm 978-0-13-473484-2, 978-1-292-26563-6
Pearson Education Limited 2017 Skottland, Edingburgh 957 sidor illustrationer 978-1-292-10312-9
Emerald Group Publishing Limited 2016 England, Bingley, UK xvi, 229 pages illustrations 26 cm. 978-1-78635-282-8
Pearson cop. 2012 Storbritannien, Harlow xxiii, 1037 sidor. ill. 978-0-273-72585-5
Pearson Education cop. 2010 USA, Upper Saddle River, N.J, London 929 sidor. ill., ports. 28 cm 978-0-13-609423-4
Sage Publications c2009 Kalifornien, Thousand Oaks 978-1-4129-7338-0
Financial Times Prentice Hall 2007 England, Harlow, New York xxi, 835 sidor. ill. 27 cm. 1 CD-ROM 978-0-273-70689-2
Pearson/Prentice Hall c2007 New Jersey, Upper Saddle River, NJ 1 v. (various pagings) : ill., map 29 cm. + 1 CD-ROM (4 3/4 in.) 978-0-13-222117-7
Financial Times Prentice Hall 2007 England, Harlow, England, New York 1 PDF-fil (xxi, 835 sidor. ill.) 978-1-4082-1220-2
FT Prentice Hall 2007 England, Harlow xxi, 835 sidor. ill. (chiefly col.) 27 cm. CD-ROM 978-0-273-70689-2
Pearson Education 2006 Storbritannien, Harlow 753 sidor. 1 CD-ROM
Prentice-Hall International 2004 USA, Upper Saddle River xxix, 713 sidor. ill. 28 cm 1 CD (4[sup]3/[sub]4 inch)
Pearson Education cop. 2003 New York, New York 786 sidor.
Pearson Education 2000 Storbritannien, Harlow 736 sidor. + 1 CD-ROM 0-13-922964-7
Prentice Hall cop. 1999 USA, Upper Saddle River xxxv, 825 sidor. ill.
Prentice Hall cop. 1996 USA, Upper Saddle River, N.J xxxiii, 890 sidor. ill.
Prentice Hall 1993 USA, Englewood Cliffs, N.J xxxv, 857 sidor. ill.