Marketing mix standardisation in international marketing - an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
- Författare
- Tobias Richter
- Genre
- theses
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Lang | cop. 2002 | Tyskland, Frankfurt am Main | xxiv, 380 sidor. : ill. 21 cm | 3-631-38829-2, 0-8204-5455-9 |