Marketing theory - evolution and evaluation of schools of marketing thought
- Författare
- Jagdish N. Sheth
- (Jagdish N. Sheth, Emory University, Atul Parvatiyar, Texas Tech University, Can Uslay, Rutgers University.)
- Genre
- Bibliografi
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wiley | 2025 | New Jersey, Hoboken, NJ | xxxvi, 264 pages illustrations 28 cm | 978-1-394-31054-8 |
| Wiley | cop. 1988 | Storbritannien, New York | xi, 231 sidor. | |
| South-Western Publ. Co. | cop. 1986 | USA, Cincinnati | 872 sidor. |