Methods of readership research - a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view
- Författare
- Bo W:son Schyberger
- (Bo W:son Schyberger.)
- Genre
- theses
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Gleerup, Br. Lagerström | 1965 | Sverige, Lund, Motala | 266 sidor. |