Motivation research - its promise and its limitations - a talk before the American Marketing Association, December 27, 1954, Detroit, Michigan
- Författare
- D. B. Lucas
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Advertising Research Foundation | 1954 | USA, New York | 10 sidor. |