Promotional strategy - managing the marketing communications process
- Författare
- James F. Engel
- (James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Irwin | cop. 1991 | USA, Homewood | xxv, 753 sidor. ill. | |
| Irwin | cop. 1991 | USA, Homewood | xv, 624 sidor. : ill. | 0-256-12240-7 |
| 1979 | USA, Homewood, Ill | xiv, 755 sidor. | 0-256-02156-2 | |
| R.D. Irwin | 1975 | USA, Homewood, Ill | 650 sidor. ill., tab. | |
| Irwin | 1967 | USA, Homewood, Ill | xiii, 665 sidor. : ill., tab. |