Strategic brand management - building, measuring, and managing brand equity

Författare
Kevin Lane Keller
(Kevin Lane Keller, Vanitha Swaminathan.)
Språk
Engelska
Förlag År Ort Om boken ISBN
Pearson 2020 Storbritannien, Harlow 621 sidor illustrationer 978-1-292-31496-9
Prentice Hall, Pearson Education distributor c2013 New Jersey, Upper Saddle River, N.J, London 590 sidor. ill. 28 cm. 978-0-273-77941-4, 978-0-13-266425-7
Pearson c2013 Kalifornien, Boston, Mass., London 1 online resource (xxviii, 562 sidor.) col. ill. 978-1-299-92462-8, 978-0-273-78004-5
Financial Times/Prentice Hall 2012 England, Harlow, England : New York xxv, 938 sidor. ill. 25 cm 978-0-273-73787-2
Pearson Prentice Hall 2008 USA, Upper Saddle River, N.J 692 sidor. ill. 978-0-13-188859-3
Pearson 2008 USA, New Jersey 692 sidor. fig., pho. 26 cm. 978-0-13-233622-2
Financial Times Prentice Hall 2008 England, Harlow 829 sidor. ill. 978-0-273-70632-8
Prentice-Hall cop. 2003 USA, Upper Saddle River, N.J xxvii, 788 sidor., ill.
Prentice Hall cop. 2003 USA, Upper Saddle River, N.J xxvii, 788 sidor. ill. 25 cm.
Prentice-Hall 1998 USA, Upper Saddle River, N.J xxv, 753 sidor. ill. 24 cm