Strategy and management of industrial brands - business to business products and services
- Författare
- Philippe Malaval
- (Philippe Malaval with the collaboration of Christophe Bénaroya.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Kluwer | cop. 2001 | USA, Boston, Mass | xvii, 398 sidor. ill. 25 cm |