Supplier brand image - a catalyst for choice - expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors
- Författare
- Anna Blombäck
- (Anna Blombäck.)
- Genre
- theses
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Jönköping International Business School, Jönköping University, Parajett | 2005 | Sverige, Jönköping, Landskrona | xii, 360 sidor. ill. 25 cm | |
| Internationella Handelshögskolan | 2005 | Sverige, Jönköping | 360 | |