Taking brand initiative - how companies can align strategy, culture, and identity through corporate branding
- Författare
- Mary Jo Hatch
- (Mary Jo Hatch, Majken Schultz foreword by Wally Olins.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Jossey-Bass | cop. 2008 | USA, San Francisco | xix, 266 sidor illustrationer 24 cm | 978-0-7879-9830-1 |
| John Wiley & Sons, Inc. | 2008 | USA, Hoboken | PDF (290 sidor.) | 978-0-470-24536-1 |