The comprehension and miscomprehension of print communications - an investigation of mass media magazines
- Författare
- Jacob Jacoby
- (Jacob Jacoby, Wayne D. Hoyer sponsored by the Advertising Educational Foundation.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| The Foundation, Distributed by L. Erlbaum Associates | c1987 | USA, New York, N.Y, Hillsdale, N.J | xvii, 273 sidor. : ill. 24 cm. | 0-8058-0087-5, 0-8058-0143-X |