The consumer motivation scale - development of a multi-dimensional measure of economical, hedonic, and normative determinants of consumption
- Författare
- Isak Barbopoulos
- Genre
- theses
- Språk
- Engelska
Förlag | År | Ort | Om boken | ISBN |
---|---|---|---|---|
Department of Psychology, University of Gothenburg | 2012 | Sverige, Gothenburg | 22 sidor. : ill. |