The definitive guide to direct and interactive marketing - how to select, reach and retain the right customers
- Författare
- Merlin Stone
- (Merlin Stone, Alison Bond and Elizabeth Blake with contributions from Derek Davies and Tess Moffett.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Financial Times Prentice Hall | 2003 | England, Harlow | 395 sidor. 25cm. |