The long and the short of it - balancing short and long-term marketing strategies
- Författare
- Les Binet
- (Les Binet, Head of Effectiveness, adam & eve DDB, Peter Field, Marketing Consultant.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Institute of Practitioners in Advertising | 2013 | England, London | 82 pages illustrations (colour) 28 cm | 978-0-85294-134-8 |