The marketing glossary - key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
- Författare
- Mark N Clemente
- (Mark N. Clemente.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Management Association | c1992 | USA, New York | vii, 392 sidor. : ill. 24 cm. | 0-8144-5030-X |