The new emerging market multinationals - four strategies for disrupting markets and building brands
- Författare
- Amitava. Chattopadhyay
- (Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| McGraw-Hill | c2012 | New York, New York | xii, 335 sidor. ill. 24 cm. | 978-0-07-178289-0, 978-0-07-178290-6 |