The perfect store - inside eBay

When Pierre Omidyar decided to start an online auction site, his friends told him he was crazy. But within a few years, Omidyar was worth $4 billion and the company he founded, eBay, was the most successful e-commerce site in history. Once a tiny auction site overrun with Beanie Baby listings, today eBay is a commercial powerhouse where millions of users buy and sell everything from antique pickle jars and record albums to Ford trucks and $40,000 computer servers. Now, in The Perfect Store, award-winning journalist Adam Cohen takes us inside eBay for the first time. Cohen was given greater access to eBay than any reporter ever before. He not only spoke to every important player - including CEO Meg Whitman - but eBay issued him a company ID and gave him a work space in its Silicon Valley headquarters.