Three essential analytical techniques for the behavioral marketing researcher - median splits, mean-centering, and mediation analysis
- Författare
- Dawn Iacobucci
- (Dawn Iacobucci, Vanderbilt University, Deidre L. Popovich, Texas Tech Univerity, Georgios A. Bakamitsos, Stetson University, Steven S. Posavac, Vanderbilt University, Frank R. Kardes, University of Cincinnati.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Now Publishers Inc | 2015 | USA, Hanover, MA | 95 sidor. : ill. 24 cm. | 978-1-60198-913-0 |