To ally or not to ally? - an exploratory study of participation options in complementary product strategy : commentary
- Författare
- Sanjit Sengupta
- (Sanjit Sengupta and Louis P. Bucklin.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| MSI | 1994 | USA, Cambridge, Mass | 24 sidor. |