Understanding advertising stereotypes - social and brand-related effects of stereotyped versus non-stereotyped portrayals in advertising
- Författare
- Nina Åkestam
- (Nina Åkestam.)
- Genre
- theses
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Stockholm School of Economics, BrandFactory | 2017 | Sverige, Stockholm, Göteborg | x, 176 sidor. ill. | 978-91-7731-070-9 |